The world is not to be approached, blueprint in hand, as if it were so much raw material waiting to be fashioned to someone's design.
Sentiment: NEGATIVE
Design needs a new relationship with the world, one that is more focused on our planet's needs.
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
With regard to what is designed really well, I think people are the best-designed objects in the world. Seriously.
Design is not just what it looks like and feels like. Design is how it works.
It may sound ambitious, but I really hope that modern design will spread all around the globe.
It's always this grand search in the industry to find good material. Whenever there is good material, they all jump on it, and it's like a food fight to get it made. That's why so many things take years and years to develop because it all shows up on screen.
Design certainly has a cosmetic, aesthetic aim. It always aims at making things beautiful. But relevance is just as important. I often say, 'If it isn't ethical, it can't be beautiful. But if it isn't beautiful, it probably shouldn't be at all.'
We seem to live a culture that doesn't want blemishes. The vision of most beautiful models... airbrushed in order to be seen as perfect, infects our notion of how literature should be written.
Design is the courage and brilliance to cover an original and make it different.
Technology is making design more exciting, with color, wallpaper, textures, fabrics that could never have been created without the technology.
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