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That type of autograph, pictures and apparel thievery was not part of what I grew up with. I loved the artists and their music. I would be thrilled to meet them, but the thought of getting a scribble or stealing an article of clothing never occurred or appealed to me.

I don't wear the see-through shirts or anything too glittery. I come from that '90s school of rap. Fitted caps, because I got a big head, so snapbacks don't fit me right.

Whatever rappers wear is cool to people.

The power of celebrity backing has been crucial. I would say that 90 percent of our brand recognition comes from celebrities wearing my pieces.

I'm the one person who wears the words 'hustle, loyalty, respect' on my T-shirts and merchandise. My audience is children. It's very flattering to see a kid wear your T-shirt; it's even more flattering to have a dad come up to you and say, 'I watch you with my kid. Keep doing what you're doing. You're a role model for my son.'

Sometimes, you'll watch the news and you'll see two-year-old boys in South Africa, wearing 'Spider-Man' t-shirts. It's such a global phenomenon.

I don't really have a style icon but I really admire the way people dress like Gaga, Rihanna and Gwen Stefani. It's good to be inspired by singers who write music and dress incredibly - rather than models and people in the fashion industry who dress immaculately anyway because it's their style.

Some of my favorite style icons are Kate Moss and Rihanna, except I'm a little bit younger. I put a little bit more teenage into it.