Quote

Companies in every industry need to assume that a software revolution is coming.

If every sector of business and society will be driven by software - how does that get enabled? By highly-paid computer scientists funded by risk capital in Silicon Valley? Or by lots of engineers who can build it themselves?

My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.

In short, software is eating the world.

From day one our next generation system will run all our exsisting software - so that gives us a head start.

I want to see us remain convinced that software matters in the future.

We shifted our philosophy from being a computer mapping group that would support planners to the idea of building actual software that would be well engineered. Because at that time, our software was not well-engineered at all; it was basically built with project funding and for project work, largely by ourselves.

No one should expect building a new high-growth, software-powered company in an established industry to be easy. It's brutally difficult.

Corporations have been killing the risk-taking and exploration that makes software great. They have tried to rip the soul out of development.

The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.