It's so important your customer can rely on you for your classics.
Sentiment: NEGATIVE
It's so important to experience what your customers are experiencing and listen to their suggestions.
Unfortunately, being a brand is really important nowadays.
Paperbacks of those we deem classics should be cheap and sold at supermarkets.
Because of the nature of my brand, it's so important our readers know it really is me behind my keyboard.
Classics are constantly being re-imagined and transformed, and the originals are none the worse for it; they endure.
I start each collection thinking how I can refresh my classics.
I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity.
The great classics that, as a professional you don't get to do, you do as a student, when you don't know any better.
A classic is a book that doesn't have to be written again.
The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.
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