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Sony is the coolest studio. They are really amazing. I think part of it comes from they're not an American corporation. They don't work by quite the same rules. And their studio heads have a lot of autonomy.

I feel like Sony appreciates good music from a talented artist.

If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.

I always knew I wanted to create original material, and after having meetings with all sorts of record labels, I decided that Sony was the right place to do it. They knew what I wanted to make and gave me the freedom to express myself.

For Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.

The hardest thing about being at Sony was not the travel; it was being divorced from the public and private life I had in New York. Travelling as much as I did, while I didn't lose connection with my friends, I lost a sense of belonging.

I was very into New Order, Joy Division, all of that when I was younger. I had a lot of bootlegs that I saved up my pocket money to buy. I had all the obscure early EPs.

When I was growing up there was a product made by Sony called the Sony Walkman - a rage, everyone had to have one. Well, you don't hear about the Walkman anymore.

And I'm working with all these great people at Sony Publishing.

There has never been any proper commitment to marketing these artists and their music. We are not Sony.