I'm always trying to find something new for my customers. Every season, I try to top myself and push it a little further.
Sentiment: POSITIVE
Every season I try to top myself, and push it a little further.
I like to think of my customer and make sure that season after season she is getting what she wants. Ultimately, I suppose I have an image of myself. That is the person I am designing for - a woman who loves and appreciates fashion and luxury, and somebody who wants to feel empowered with the best version of themselves.
I'm always very stressed about making a new proposition every season. But in a way, it's a kind of addiction.
I think more and more that I get to challenge myself and kind of raise the standard for myself every season. Even the term 'fashion' is about change. It's about newness. And what that newness means is different every 10 years, every five years.
Every season challenges me to approach styling in a different way.
I like to wear things for longer than one season.
Whatever success I've had, I always like to top it.
Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
Our value proposition to consumers is so much more about completeness than freshness. Having the complete season is so much more valuable, in our business model, than having last night's episode.
I've had to adapt my wardrobe to my various roles, both at the office, as a mom, and for television. When I shop for the season I look for pieces that will suit every facet of my daily life, not just one single occasion.
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