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I'm always trying to find something new for my customers. Every season, I try to top myself and push it a little further.

I just feel that after the season that we have to sit down - as well as myself, everybody - and try and look at what gives us the best opportunity to move going forward.

I take it season by season. I don't like looking too far ahead, because you never know what can happen.

I'm always very stressed about making a new proposition every season. But in a way, it's a kind of addiction.

Through the years I've been getting better and better and better, and it's what you learn though the seasons.

This year, I feel strong. I'm looking forward to having my best season in the last few years.

Even at my peak, I never went too over the top.

Every season will have its dips and hard moments, and the challenge then is to make sure you don't get too down in those moments and make sure you come back fighting.

A lot of people say second seasons are harder than the first because people are now expecting you to do stuff, so yes, that's down to me to work hard and try and improve and, like I say, just letting my football do the talking.

Once the season starts for me, there isn't a change in my focus, just a change in my tactics and strategies.