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By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube. You have to focus on audience development as much as you focus on creating content.

As content creators, we're benefitting YouTube every day. YouTube couldn't do what they do without us, so do not underestimate your power.

YouTube is the new TV. I'm the voice of the young people. I feel like kids these days don't watch TV anymore... No, I will never leave YouTube. Never ever ever... If I do, you can do whatever you want to me.

The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.

Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.

YouTube was really good for building a kind of core, loyal fanbase. I didn't want to be a YouTube artist as such. I mean, there are people who are able to release albums and live off YouTube, but I felt - and not in an arrogant way - that I could be commercial and credible if I really put my mind to it.

Even if I never registered my YouTube channel with the intention of being a role model, if I am that for somebody, I can't help it. So I need to be conscious of it and realize that influence can be used for good or bad, and just try to do my best.

YouTube has always been a diary for me. I'm here to share what I do, share my life, and if people want to watch, more power to them. But regardless of my intention, if people are looking at what I do and am treating it like I'm a role model, it doesn't matter whether or not I want to be.

I really have this desire to make it known that the Internet exists and YouTubers are important. And not only are YouTubers important, our followings are incredible.

YouTube is such a funny little world. You can create a fanbase.