Your YouTube channel is your show. I think it's a wonderful platform for anyone who wants to have stronger creative control over their content, their message, their vision and their branding.
Sentiment: POSITIVE
If you can't stop singing as you walk through the halls of your house, or you love performing in your local talent show, YouTube is such a good platform to share that side of you. It's a place for people who have passions, and the audience is people who appreciate those passions.
YouTube has always been a diary for me. I'm here to share what I do, share my life, and if people want to watch, more power to them. But regardless of my intention, if people are looking at what I do and am treating it like I'm a role model, it doesn't matter whether or not I want to be.
The great thing about YouTube is there are no gatekeepers. No one is waiting to tell you if you're good enough. It's just your audience.
What we'd like to think of YouTube as is a part of Google with very overlapping goals and values. We're a fundamental part of the advertising business for Google.
I think one of the most beautiful things about YouTube is that it makes the world a smaller place. You realize that we're all different, but we're all the same. And if you think about it, it's a beautiful concept.
I love being supportive of other YouTubers because I know how much work and dedication goes into building a channel, and I think that the community on YouTube is just so important because the viewers get to be a part of what you're creating.
When I started my YouTube channel in 2010, I never imagined that one day it would be the most subscribed channel in the world and that I would be a part of such a great community.
The thing that has made YouTube so successful is that you can relate to the people you're watching to a much higher degree than to the people you see on TV.
Even if I never registered my YouTube channel with the intention of being a role model, if I am that for somebody, I can't help it. So I need to be conscious of it and realize that influence can be used for good or bad, and just try to do my best.
My partnership with YouTube is one that I really, really treasure and I want to carry through. I mean, I don't just say it because I work with them; I genuinely am a fan of YouTube, so that's where I'd want to see my content.
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