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One of the biggest problems of 'In Search of Excellence' is that it focused on giant, publicly-traded companies. There are thousands upon thousands of excellent companies. Some of them are two-person accountancies in a community of three thousand people.

Excellence is the unlimited ability to improve the quality of what you have to offer.

Excellence is the gradual result of always striving to do better.

In character, in manner, in style, in all things, the supreme excellence is simplicity.

Excellence is a process that should occupy all our days.

It's the sum of the parts that make up the whole, so in my opinion excellence comes from how one undertakes to do something. It all begins with the thought process - which is creative and exalted to produce something out of the ordinary.

'In Search of Excellence' was an afterthought, the runt of the McKinsey consulting litter, a hip-pocket project that was never supposed to amount to much.

Excellence is to do a common thing in an uncommon way.

Demand excellence.

'In Search of Excellence' - even the title - is a reminder that business isn't dry, dreary, boring, or by the numbers. Life at work can be cool - and work that's cool isn't confined to Tiger Woods, Yo-Yo Ma, or Tom Hanks. It's available to all of us and any of us.