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The fashion of the world is to avoid cost, and you encounter it.

Sometimes, and I hate to say it, you do feel things are asked for in the most ludicrously unrealistic fashion. The time you are expected to make things in, and the money you are expected to make them for - that is the death of creativity. Just because some things can be made very cheaply does not mean everything can be.

It's just really important I think for fashion to be affordable, because everyone should have the opportunity to wear cute things and be happy and comfortable in what they are wearing. That's definitely how I like to shop and how I like to think about clothes and fashion.

I don't feel very comfortable defending my fashion except to say that people don't have to buy it. You do have to consume. You have to live. If you've got the money to be able to afford it, then it's really good to buy something from me, but don't buy too much.

There are never any absolutes in the fashion business: one day you may like black, and the next day you like colour. I think it's a good lesson that we should never believe too much in any one thing - because the next day it's out, and if we're stuck to it, we're out, too.

After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.

I think the responsibility lies with the fashion world as a collective. We have to demand more variety.

I make 98% of my collection in New York City and am generating jobs, so fashion isn't just frivolous for me. I understand levity about it. I also understand the depth of it.

Fashion is fun, ridiculously fun. But it's base and it's wrong. You're not doing anything good for the world. You're just saying, 'Buy it, buy it, buy it.'