After my first fashion week, there were so many brands approaching us, and we said 'No' 90 per cent of the time. We didn't care about making a lot of money - it seemed so short term. We've always wanted to create something bigger.
Sentiment: NEGATIVE
The psychology of fashion is interesting because we're selling people something they don't really need. We're just selling them something that makes them feel good. Besides, there is nothing really new in fashion. Everything worth doing has been done before.
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