We're extremely excited about the assets that Yahoo has in the areas of Sports and Finance and Email and News. You match those up with AOL, and we've just made an exponential leap in capabilities here.
Sentiment: POSITIVE
Put simply, my vision for AOL is to build the largest and most sophisticated global advertising network while we grow the size and engagement of our worldwide audience.
AOL, I think, represented an opportunity for a few things. One is I'm a big believer in the AOL brand, and I think AOL as a brand has touched hundreds of millions of people around the world. Reigniting that brand is a very exciting challenge and a big opportunity.
Yahoo is positioned for accelerated financial growth. We have a powerful consumer brand, a huge global audience, and a highly profitable operating model.
I think Yahoo is a great company, with great assets.
When I was at AOL, I was always on the web media side while much of the company was focused on the ISP business. We focused on big categories like celebrities and sports, and we created brands around that category like AOL Celebrities, AOL Movies and Fanhouse.
We have people who pay to use our products and services, and they are heavily engaged in our content. If you erase the brand perceptions of AOL, and consider that people pay to use our properties, you would probably consider this one of the most valuable audiences on the Internet.
Yahoo is a company that is very strong in content.
Think of any news site on the web that sells subscriptions; AOL has four times as many people as the largest subscription service. We have people who pay to use our products and services, and they are heavily engaged in our content.
One of AOL's biggest assets is its brand. For people over 30 and, due to AOL Instant Messenger, even a lot of people under 30, AOL was their first real interaction with technology in a positive way.
Not only does Yahoo! have a unique franchise, it increasingly has industry-leading tools, technology and, most importantly, people.
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