You're starting to see programs literally completely supported - all the data usage supported by a company. So our friends at AwesomenessTV are doing a series set on a cruise ship called 'Royal Crush' completely subsidized by Royal Caribbean cruises because they're trying to have teens see that cruises can be cool.
From Lowell McAdam
The key for us is to have assets that are easy for people to get to and they want to use. So Go90 right out of the gate will have certain things that are exclusive to Verizon, but you can download it if you're a Sprint customer or T-Mobile customer, and they're doing that. Things like the AwesomenessTV - exclusive content.
From Lowell McAdam
If you look at the first generation of wireless, it really lasted about 15 years before we went to the second generation. When we implemented the fourth generation, which allowed us to do all the smartphones and the videos, the time between that and going to the fifth generation is going to be four years.
From Lowell McAdam
At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.
From Lowell McAdam
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