Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.
Sentiment: POSITIVE
With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it.
Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up.
Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they can have solar installed on their roofs without owning the panels or paying the high upfront costs.
Solar power is clean, renewable and cost effective, but it also needs time to develop.
We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives.
Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs.
If we just isolate distributed solar all by itself, it does not work without the utility around it. And so the utility needs to be paid for the services it provides.
We need to invest dramatically in green energy, making solar panels so cheap that everybody wants them. Nobody wanted to buy a computer in 1950, but once they got cheap, everyone bought them.
Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it.
Solar power is the last energy resource that isn't owned yet - nobody taxes the sun yet.
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