Because we're sponsored by competing breweries there is always competition. When we were both fighting for ninth or 10th place, nobody really cared except the two companies.
Sentiment: NEGATIVE
If you look at the sponsors who were in the sport 15 years ago compared to now there are a lot fewer. Why? Because those runners who took drugs tainted the sport. They tainted all of us in it.
We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30.
It's harder than ever to build an enduring company. As soon as a product strikes a nerve with customers, competitors emerge globally because the costs to start are so low.
Did I think it was hypocritical that a professional league making hundreds of millions of dollars off beer sponsorships was telling me not to drink? Yes.
Winston Cup and the Busch Series are two totally different leagues. You get put in different situations.
It's competition that forces companies to get out of their complacency.
Competition brings out the best in products and the worst in people.
Our biggest competitor is ourselves.
Some people don't like competition because it makes them work harder, better.
We don't believe in competition.