The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.
Sentiment: POSITIVE
I'll know I'm reaching the total American market when I'm asked to do a video for MTV.
I think USA has a great handle on programming and content. They know their viewers and they know what works... Character driven programming!
Every brand has something on the Internet, whether it's video or doing something on social media. It's just another form that brands are starting to realize they have to be a part of.
If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.
The U.S., especially Hollywood, is so strong for film production.
Media organizations are global. They may be based in the U.S., but they're essentially global.
We're very focused on making News Feed really good, making our photos experience really good, making messaging really good, and creating great location apps. That's the nature of a platform business of our scale. Most companies that are relevant to us will have some overlaps in some competitive way.
Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.
For the most part, the American film market has become very corporatised, even independent film to a degree, and because of the corporate management mentality, they want to take the safe way.
The American media produce a product of very poor quality. Its information is not reliable, it has too much chrome and glitz, its doors rattle, it breaks down almost immediately, and it's sold without warranty. It's flashy, but it's basically junk.