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MTV lets us do whatever we want. For me, there is freedom in serving an experienced client who knows what they want and has the money to do it. MTV is that for us.

The music industry is saying, This is the format, and if you'll fit into this format, you can be on radio, and if radio will play you, MTV will expose you, and MTV will expose you, we'll sell records.

MTV is known for their huge budget.

MTV in general is involved with so many artists - musicians, actors, people in the fashion industry, and art world.

When people see you have a song on MTV, they think you are doing well - but you know, the way the traditional label deal was set up, it is really hard for an artist, unless they sold a lot, to see anything.

The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.

If somebody says to you, 'MTV,' you think of Mick Jagger on a phone screaming at that phone: 'I want my MTV.' That, to me, was always the epitome of great advertising.

Listen, we're still selling stardom. That doesn't go away because MTV decides they can't play videos or they want to program themselves more as a traditional T.V. station. Vevo and YouTube are like MTV online, and on demand.

I guess I watch more MTV than you do. I'm a junkie for it.

I worked with three people who were doing video music shows before MTV.