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One thing that is exciting about fashion is the surprise element. People don't know what they want. They just know when they see it.

Fashion is an industry to make money. It plays into human psychology. We want to belong, we want to be loved. I'm not trying to demonize the fashion industry - I love the fashion industry - but style is about taking the control out of the industry's hand and having you decide what works for you.

Fashion is not always about what's new, it's also about what's good. And I think if you need to see what's good, you have to be there.

Fashion is always seen as somewhat frivolous and self-indulgent. And I think people on the inside maybe don't see or understand how exciting and diverse a business it is.

Fashion has always been a repetition of ideas, but what makes it new is the way you put it together.

Fashion isn't interesting when it comes from an uninspired place. It's like voodoo; we don't want things that are soaked in blood, sweat, and tears. I adore life, and I'm very easygoing - and it shows in my work.

Fashion is very important. It is life-enhancing and, like everything that gives pleasure, it is worth doing well.

I've always been interested in fashion, the clothes, but I'm not that familiar with the fashion industry; for me it just comes out of quite an innocent sense of style.

Fashion is ultimately a form of self-expression. That's why I love trying out new things.

Running a fashion business takes the heart of a good gambler. You're always dealing with new things. And there's no guarantee that anything new is going to be successful.