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Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people's perception of luxury when it comes to the interior design, and this has to be addressed.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

Product investment, quality management, and all the things that are key for a car company - great, there has been no compromise in those aspects. But I feel there's a lot we could do on communication, particularly from a Chinese perspective.

You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.

People always want cars. It's a huge industry, and there's always new product coming out.

I enjoy trying to develop a car and Mercedes are one of the biggest car manufacturers in the world.

While there is a great value in things that are old, it seems that the overwhelming challenge in Britain in the late 20th century is to make every effort to see value in the contemporary and in the future.

I had the notion that, OK, so now we have all of this wealth, we could buy not only one expensive car, we could buy all of them. As soon as you realize that you could buy all of them, then none of them are particularly interesting or satisfying.

We believe that there are many buyers who want a stylish, sporty car that sends a positive message about their concern for the environment as they drive it down the street.