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Volvo has one weakness, and that is in the interior design. They have not adapted to the Chinese people's perception of luxury when it comes to the interior design, and this has to be addressed.

In general, what we want to do is to elevate Volvo's brand positioning, and we feel the main lever to achieve that is to develop more higher-tier products.

The cars we drive say a lot about us.

Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.

'Cars' is simply near and dear to my heart.

I did find a wonderful girl last year, but the photographs that we did were more about motorcars.

Most of our models have just walked in off the streets, although I also find them on countless trips to Europe - particularly Scandinavia. I operate by instinct. It's a process I cannot explain, but the prettiest girl on the block is not always the best model.

I've got a Range Rover and a little Mercedes. I normally drive my Range Rover because I feel like a monster in it. Nobody messes with me.

I don't think Mercedes-Benz says anything about me, really. I was in a situation where I was able to get a really nice car, and I'm proud to have it.

I've always been a bit of a car freak.