The world of extreme sports is also one of big business. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them by commercial sponsors.
Sentiment: NEGATIVE
Snowboarding is an activity that is very popular with people who do not feel that regular skiing is lethal enough.
Sporting competitions seem to be what we obsess over, frankly. So if we can put engineering, science, technology into a format of healthy, fun competition, we can attract all sorts of kids that might not see the kind of activity we do as accessible or rewarding.
I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
I know many people who are actually queasy about the idea that their kids may harbour sporting ambitions.
I love extreme sports, I like snowboarding and motorcross and rollerblading and hockey.
I love snowboarding, but I would never want to do it competitively or at a professional level. Snowboarding is a spawn of skating, and skating is my passion.
It's so important for kids to get involved with sports in general at a young age.
Making ski racing fun and engaging for kids and families is an exciting opportunity and a real passion of mine.
Pay-per-view would deprive many kids of the delight of seeing the Olympics.
If you look at the success of snowboarding in the Winter Games and how that's brought a more youthful edge to the Olympics in general, they don't have that with the Summer Games. They don't have anything that's drawing in a younger viewership.