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I believe that the best way to campaign is one-on-one with people.

I know that campaigns can seem small, and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message, believe me - so am I.

My family has been around campaigns for a long time. It's something you really have to be sure that you alone want to do. Because if not, if you don't want to do it, that will just blow through the surface at some point, and people can tell. And when people can tell, it's all over.

If the campaign is about issues, we will win.

Everybody is looking for an election where they can do something and participate.

People are moping around and I think campaigns can be about lifting the spirits of the American people.

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.

I think I know a lot about campaigns.

I think the best campaigns are campaigns of ideas and substance.