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I try to just communicate what I want done as clearly and simply as possible.

I outline and outline and outline, and then I'm very specific about the stuff I write. That's my process.

My biggest problem is retaining the exact information.

I am a very thorough person.

You have to work very hard behind the scenes, to make a message clear enough for a lot of people to understand.

If you can't describe what you are doing as a process, you don't know what you're doing.

I think that for people who are trying to make a difference, you have to start the company being naive. You wouldn't do it if you understood all the work. I work a lot. I wish it was easier.

What appears on the page comes out of your experience, and no-one is going to see it in quite the same way - so, that being so, you're already doing something in a thoroughly individual and idiosyncratic way anyway.