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People are saying, 'Big Data is the new oil.'

Data is the kind of ubiquitous resource that we can shape to provide new innovations and new insights, and it's all around us, and it can be mined very easily.

Data is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.

But eventually it's a question of access: Getting access to fields is on top of the oil companies' agenda. We see a substantial build-up of supply occurring over the coming years.

The fact is that data are worth a lot of money.

We have to get the oil where the oil is.

We need to move away from oil, period.

People realised this is real pollution; it is not fog. Now everyone has to face the data and come out of their comfort zone.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.