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I try not so much to create new characters and worlds but to create new game-play experiences.

The video game market is huge, and the ability to tell stories, and tell different kinds of stories in the gaming space is quickly evolving and changing for the better.

Only in about 2007 or so did it become clear to me that games could stand proudly beside other storytelling mediums, and that's when I became more, shall we say, evangelistic in my position. Prior to that, I don't know how enthusiastically I would have admitted that I game.

There's a lot more to see when you're playing and because of the advances in technology it makes room for all kinds of new characters.

The great thing about games is that it's tremendously collaborative, and it opens you up to this other world of thinking and storytelling and how you construct those stories.

I don't think anyone's made a videogame yet that is me as the target audience.

All the stuff I love most in game storytelling is never the big-picture stuff; it's the stuff that feels like curlicues, stuff that's just there because it's a game and because you can do it.

I like coming up with new characters. Whether it's revamping an old character no one likes or just coming up with brand-new stuff, that's kind of what excited me as an artist.

Gamers both demand and deserve novelty. They need something new. As a game developer, one of my rules is there will be at least one thing in every game that I worked on that no one on the planet has seen before.

The obvious objective of video games is to entertain people by surprising them with new experiences.