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'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

Instagram is a media company. I think we're about visual media.

I'm an artist, so I love the graphic design of Instagram.

Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

Instagram was initially launched as a community for artists and photographers.

Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.

A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.

'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends.

Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.

I don't look at Instagram. I don't have much to do with social media.