A lot of the earliest 'Instagram' celebrities took really beautiful photos. But you're starting to see a change where it's not about beauty; it's about the story that you tell.
Sentiment: NEGATIVE
Just so everyone knows, we're not a photo-sharing company. I don't see photos on 'Instagram' as art. They're much more about communication.
I've always photographed beauty, but I've never been beautiful myself.
Are we changing the idea of what beauty is? Let's hope so. I'm not the typical Hollywood beauty. Let's hope we're looking at the insides of people a little more.
Even though photographers are only shooting the outside, beauty is more about who you are as a person - the life you lead - not your facade.
I never thought I was particularly good looking. But when I see old photographs, I realise that I was. I do wish I had known that at the time because beauty is power. I didn't realise how lucky I was to be young, beautiful and in Hollywood. It didn't hit me. Every day I woke up, went to the film studio and just got on with it.
There are so many beautiful girls who aren't photogenic. In real life, half the models you see look really hideous.
Instagram was initially launched as a community for artists and photographers.
'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.
When I see Kate Moss out and about, I think she looks more beautiful than when her hairdresser and make-up artist try and make her look like something else. And I remember when Madonna first asked Versace to book me to shoot a campaign with her, she came to see me wearing hardly any make-up, and she looked incredible.
You have to be careful when you use beauty as a guide. There are many theories people didn't think were beautiful at the time but did find beautiful later - and vice versa.
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