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Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

My favorite app is, without a doubt, Instagram. It's such a fun way to share photos and life's captured moments with friends, family and fans.

Really, we're just taking people and shifting them from taking photos anyway to taking them on 'Instagram'.

Most photo apps before asked something of the users. They said, 'You produce, act, and perform.' 'Instagram' said, 'Let us take care of the secret sauce.'

'Instagram' is an app that only took 8 weeks to build and ship but was a product of over a year of work.

For Instagram, people use cameras ranging from high-end DSLRs, point-and-shoots, classic film cameras, and their smartphones. I personally like to use my iPhone because I know I will always have it with me.

'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends.

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.