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It took less time to build 'Instagram' than it did for me to get my work visa. The app was an instant hit, and Facebook agreed to acquire the startup for about $1 billion in April 2012.

Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.

'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

I don't even know what Instagram is, All of this high-tech stuff is supposed to set us free and make life easier. To me, it makes it more difficult and demanding.

Our goal is to allow people to use whatever app they want to get photos into 'Instagram'.

In 2010, the night before we launched 'Instagram v1', my co-founder Kevin and I bet on how many people would download the app its first day in the wild.

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.