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I don't even know what Instagram is, All of this high-tech stuff is supposed to set us free and make life easier. To me, it makes it more difficult and demanding.

'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

People are following me because they want to see pictures of me. So why is Instagram editing them?

Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

Calling 'Instagram' a photo-sharing app is like calling a newspaper a letter-sharing book, or a Mozart grand era symphony a series of notes. 'Instagram' is less about the medium and more about the network.

'Instagram' is great if you want to share photos, but you're not that technical. Or, if you're not interested in sharing publicly, 'Instagram' becomes a place where you can not only consume photos and videos from musicians, or whoever, but send them directly to your friends.

It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

Instagram is a media company. I think we're about visual media.