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'Instagram' doesn't exist in a vacuum. We're not a bunch of siloed individuals. It's a bunch of people coming together on topics, fashion, you know, youthful teens, creatives, photographers, foodies, everyone coming together and building a community around the things they love, communicating visually.

The major reason why Instagram works is that you can follow anyone out there and start following their photos immediately.

The thing about Instagram and fashion is that is has absolutely taken down the sense of the velvet rope and has pulled the curtain aside on the entire experience that used to be for a select 100 people in the world. Now it is there for millions of people to consume.

'Instagram' is a media company. I think we're about visual media. I explain ourselves as a disruptive entertainment platform that enables communication through visual media. I don't think it's just photos.

It helps to see the world through a different lens, and that's what we wanted to do with Instagram. We wanted to give everyone the same feeling of discovering the world around you through a different lens.

'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.

Instagram has become one of my favorite platforms because of its simplicity.

It's insane how much press my Instagram will get. It's weird, in a way, that I can dictate the agenda - but I love being able to have a say in all of that.

Everyone Instagrams all the people they are with. I get that it's part of the job. But there's a point where it's like, 'Can't you just be a person and have a separate life to your job?'

Instagram is great for us because it's encouraging people to shoot more stuff. Some of those snappers will become professional, and they may choose to sell their photos through us.