'Instagram' can engage generations of people that may not be on Facebook yet. I think that's true with 'WhatsApp,' and I think that will be true with things like Oculus.
Sentiment: POSITIVE
One of my friends started a company in 1997, seven years before Facebook, called SocialNet. And they had all these ideas, and you could be, like, a cat, and I'd be a dog on the Internet, and we'd have this virtual reality, and we would just not be ourselves. That didn't work because reality always works better than any fake version of it.
'Instagram' Direct is a really interesting feature because it's grown significantly since we launched it. People continue to use it to communicate more privately.
Facebook and Instagram are both really popular with teens, both in the U.S. and globally across the world. I think what you're starting to see is that there are all these different ways that people want to share and communicate.
We could not have launched Causes without Facebook Platform, providing real identity and real friends. Facebook Platform was created so that experiences that are inherently social in our off-line lives could be brought online as an authentic expression of who we are; Facebook did this best in revolutionizing photo sharing.
While a lot of what is on Facebook is a better amalgam of what AOL, Yahoo, Amazon, and other Web pioneers introduced long ago, with a nice dash of connection and really identified community, this kind of thing is not a new idea.
Facebook succeeded because it was about real people having a presence on the Internet. There were all these other social networking sites people had, but they were all about fictional people.
I use Facebook all the time. I'm not a believer that they're going to do everything on the Internet better than anyone else.
It's possible that Generation Facebook, accustomed as it is to a whole range of experiences that it only imbibes online, doesn't have the same need for physical interaction in order to be creative as previous generations still do. It's possible that Generation Facebook can co-create and collaborate quite happily from afar.
When I realized I could use Facebook as a way to communicate directly with my fans, I thought it would be a great idea.
In the case of the Web, each of us has slightly more access to a mass audience - a few more people slide through the door - but Facebook is finally a crude, personal multimedia conglomerate machine, personal nation-state machine, reality-show machine. New gadgets alter social patterns, new media eclipse old ones, but the pyramid never goes away.
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