You can build a filter app get people really excited, but the way to keep them is to provide long-term value. Long-term value is, in fact, being its own network.
Sentiment: POSITIVE
Filtering can be a very good thing when it comes to human relationships and familial harmony. Yeah, filtering is often an absolute necessity.
One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.
I am a huge proponent of having a water filter of some kind in your home.
There is a time and a place for things. Sometimes one needs to put a filter on oneself. That can be a good thing.
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Our criteria for good data feeds are that they need to be dynamic enough to be interesting, something that users want to attune to throughout the day, etc.
It's not secret that usually I don't have a filter.
I'm interested in sites that help people find information and filter what's available. The Internet is so big that no one can stay on top of everything.
Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.
A lot of things people see as innovative are faddish and fleeting, and I'm simply telling you, staying power like broadcasting has is more important in the end than the latest app you can download.
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