A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
From Roy H. Williams
A visual image is a simple thing, a picture that enters the eyes.
A meaningless statement remains meaningless no matter how often it's heard.
Contrary to popular belief, Americans don't hate advertising.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
The first step in exceeding your customer's expectations is to know those expectations.
Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two.
People don't trade money for things when they value their money more highly than they value the things.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
A good story often increases the salability of an item without increasing its actual value.
14 perspectives
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