You know, every time a summer movie comes out, people think they're gonna get rich off of the merchandise.
Sentiment: NEGATIVE
Summer movies are spectacles; that's what you pay 10 dollars to see. You want to get teased by effects sometimes. I think that will never stop.
The thing about movies these days is that the commerce end of it is so inflated and financiers are just expecting this enormous return on their investment.
Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly.
Movies don't sit in the theaters for an entire summer like they did in 1982. Now you've got a two- or three-week shelf life so you need to have that awareness right off the bat. And in order to make a lot of people know about your movie, you need to be out there banging the drum and showing your stuff.
Movies are an expensive business.
I think, unfortunately or fortunately, the reality of Hollywood is that if your movie makes money, they'll make another one.
What people forget is that every movie that gets made keeps making money for somebody FOREVER.
So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.
The movie business has been in enormous flux. It's always changing, and you've got to scramble. The Internet came along and devoured the DVD backend of the movie business. Suddenly you're watching dollars turn into nickels, and that's interesting to me.
They put all this money into these huge films and then no one goes to see them. That sort of shows they're out of touch. Then everyone in town passes on my little movie and it does really well.
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