Technology is changing the world; it's changing our sport. It's changing the way people are following the NBA.
Sentiment: POSITIVE
The NBA is becoming a global game.
People in the NBA are just as athletic as you. That's the game. You have to have the change of pace. You have to change speeds to get around people.
The Internet is changing what entertainment and sports is. It's not just a few people authoring an experience for others. It's really growing out of what everybody does.
By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball.
Every NBA player, every athlete, I think once you get to this level in life, whether you have kids or you're about to have kids, understands that this is so much bigger than this sport.
I'm a huge NBA fan and watch many games each year. Following any sport is kind of bringing us back to our tribal roots.
I don't know concretely if it's due to superstition, but any time a new rule is implemented into the NBA or a new piece of equipment or a new technology, there is always a transition and adjustment period by players and coaches and anyone involved with the game.
We can have no progress without change, whether it be basketball or anything else.
I love technology. I have my iPad, iPad mini, iPhone and Mac laptop. Because I love technology, I think if I were not at the NBA, I would try to be part of a tech startup company.
The only thing wrong with the NBA - or any other professional sport, for that matter - is a wild epidemic of Dumbness and overweening Greed. There is no Mystery about it, and no need to change any rules.