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Sports is entertainment.

Sports is a bunch of people gathering around, watching something that they're not actually connected to - they're just emotionally connected.

Technology is changing the world; it's changing our sport. It's changing the way people are following the NBA.

In digital world, sport provides opportunity to bring people together.

The Internet is far more engaging as an interactive medium than broadcast. Barriers to creating content are going away; they're almost gone. People are taking control of their entertainment. People are Tweeting, posting on Facebook and YouTube.

The sports space is so full of opinion that you aren't hearing from the athletes just speaking for themselves. We are such a Twitter-oriented society with radio talk shows, TV talk shows and social media - what you are missing is the authentic, unfiltered aspect of who these people are.

We live in diverse communities with all sorts of people from all sorts of different backgrounds. The more our entertainment can be a reflection of the world we live in, the better it is for all of us.

We've finally told the world that this is sports entertainment, and I think one of the best forms of entertainment is anything that's fun or funny, something that you really enjoy watching or listening to.

'Course the world of sports takes itself way too serious. Sports writers are all high and mighty.

I really love all sport. I watch sports when I can, but when push comes to show, I think I know it's entertainment.