We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.
Sentiment: POSITIVE
Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.
Once consumers try popchips, most people really like it and become fans.
My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.
I'm such an avid magazine reader - music, art, beauty magazines - and I found that food and restaurants were pouring into everything I cared about. Whether it was the pop-up concept, or some mysterious mini-mall restaurant, I got swept up in the sexy romance of the food movement.
I've always had an interest in the fashion side of pop culture.
I hope popchips will be the Vitaminwater of the snack aisle.
But what was interesting about what the Who did is that we took things which were happening in the pop genre and represent them to people so that they see them in a new way. I think the best example is Andy Warhol's work, the image of Marilyn Monroe or the Campbell's soup can.
Pop music is a fashion, and fashions come and go. The public retires you as their tastes change.
I am a pop culture person. And car people have clearly contributed to pop culture, which is how I knew about purple French tail lights and 30-inch fins without exactly knowing what they were.
The fun of being in the pop world is you can really play with people's perceptions of what the word pop means.
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