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Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an innovative and exciting brand - all of which makes popchips a really fun place to work these days.

I hope popchips will be the Vitaminwater of the snack aisle.

Once consumers try popchips, most people really like it and become fans.

I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste good - if it doesn't taste good, it isn't a snack.

Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.

Food for me has to pop, and at Spice Market, the food really pops.

We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors of tortilla popchips: chili limon, nacho cheese, ranch and salsa. They're made with traditional stoneground masa, are gluten-free, and have less than half the fat of other chips.

I am very precise about what food I like. I'm very much a nursery-food person, and really hate chichi dishes.

We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to the passengers on Virgin Airlines.

I am fascinated by how people eat and what it reveals about them.