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I think the Hispanic community, the values that resonate in our community, are fundamentally conservative. They are faith, family, patriotism.

Look, I think Hispanic community - the values that resonate in our community are fundamentally conservative. They are faith, family and patriotism.

It is wrong to believe that Hispanics are Democrats. Hispanics are traditionally and historically conservative, not just socially conservative, but fiscally conservative.

If the Republican Party works with the Hispanic community, the immigrant community, they're natural allies. People who came to this country are more freedom-loving and more American than people who just happened to be born here.

I think Hispanic community - the values that resonate in our community are fundamentally conservative. They are faith, family and patriotism. Do you know the rate of military enlistment among Hispanics is higher than any demographic in this country? And they are also hard work and responsibility.

I've always believed that immigration reform is important, but it won't decide the White House in 2016. The most important issue for Hispanics - just like with all Americans - is the economy. If Republicans can do a better job of articulating positive, conservative policies to grow our economy, we will do better with Hispanics.

U.S. politicians are increasingly recognizing the relevance of the Hispanic vote in U.S. politics.

The Republican Party views Hispanics in terms of market share: Who are they? How do we reach them? Democrats still view us in terms of quotas.

Take Hispanic voters. They favor Democrats because they like the party's programs, from health care reform to government spending on education. It's not because the Republicans don't have a big enough Office of Hispanic Outreach.

I believe that we are missing a great opportunity. We as Republicans are not really emphasizing what brings us together, and that's conservative values: love of the country. Love of family. Personal responsibility. Hard work. Optimism. Those are the things that we should be communicating to Latinos, and we're doing that very poorly.