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I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.

I started off in a small theatre performance company and worked my way into commercials.

I know a lot of people who have tremendous commercial success and they go directly for it. There's something that has always been difficult about that for me.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.

I grew up in the business since I was three years old so I've always kind of been in front of the camera and grew up in commercials and I knew that I wanted to do it no matter what, I just loved it.

I started to make some commercials, which was a way for me to finally make a living at last. But it was only really a couple of films in that it looked like a viable career option.

I'd always had the concern that being in commercials would affect my credibility when I was getting started as a TV and film actor.

I started as a teenager going up on commercials.

I enjoy living in a nice house and having a nice life. So I do two or three commercials overseas a year to sort of fill in, because they pay pretty well.

The first part of my career, how I was paying the bills was commercials. I was just doing tons of commercials.