I've spent over 25 years in the television industry, the direct response industry. I met a lot of people and certainly learned the power of commercials and their brand building potential.
From Kevin Harrington
Nothing turns off an investor more than when an entrepreneur comes in with a ridiculous valuation.
I have seen entrepreneurs ask for hundreds of millions of dollars on a concept and try to sell because of 'their passion' for an idea. If the idea is that good, why wouldn't I cut you out and hire someone who is just as passionate for much, much less?
I understand that finance can be very complex.
People must be realistic when evaluating their business.
By definition startups usually do not turn a profit.
Reality TV is a totally different animal than the infomercial world.
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