I do think that in order for a company to be interesting to the investment community, there needs to be a plan; there needs to be a bigger retail footprint. There needs to be this idea - DNA, lifestyle, words I hate.
Sentiment: NEGATIVE
Anytime there is a new, interesting space that comes along, there are a bunch of companies that enter the market.
If we are going to be able to create a new economic vision, companies will need to rethink every aspect of their operations; their bottom lines, ownership structures, demands on financial returns, how they raise capital. For example, an ethical company would say it should only take a fair share of the planet's resources and campaign on this.
Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
We're starting to see a renaissance of investors embracing the idea that scientists can build businesses.
The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities - that's something that appropriately ought to be done.
I think if companies start reinventing themselves and focus on the customer experience more, they will win out in the end.
The more entrepreneurs in the world that are getting their ideas financed, the more great companies there are going to be that we can all invest in.
As a company grows, its purpose grows with it. It has the potential to evolve your purpose.
Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.