I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
Sentiment: NEGATIVE
Marketing is what you do when your product is no good.
Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.
Marketing is for companies who have sucky products.
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
The big companies are like, It's so good but we don't know how to market it.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Once you start thinking more about where you want to be than about making the best product, you're screwed.
We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
When the product is right, you don't have to be a great marketer.
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