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We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.

In movies, images cost - if you want a big image, it takes more money.

From the first moment on the set I was consumed with curiousity about the technical side of shooting a sound picture.

I think it's important that filmmakers look at the technology and figure out how to make the theatrical experience a little more exciting.

Every technology that comes into filmmaking is first a gimmick. Think about sound with 'The Jazz Singer' or the first colour or surround sound - it takes a while for filmmakers to understand how to use it.

Technology will need to make many more huge leaps before one can ever view films with the level of picture and sound quality many film lovers demand without having to slide a disc into a player, especially with the technical requirements of today's 3D movies.

People see images now more than they see movies.

Film gives us the luxury of deciding where the viewpoint of the audience is, and by knowing that, we can very effectively design around what is actually seen on camera.

In the age of television, image becomes more important than substance.

I'd had the theater background for so long that I know that world inside out; I just didn't know the pace of how a TV set works, like how a show shoots.