We recognized early on that media consumption was evolving and customers were looking for moving images to include as part of their advertising campaigns, website designs and corporate presentations.
Sentiment: POSITIVE
As I saw more and more people buying the images that were happy buyers, and people selling the images that were happy with how the market was pricing them, I started to get the sense this could be the go-to place for businesses to get the images they need.
I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see.
You gotta understand, when moving images first started, people wanted sound, color, big screen and depth.
We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.
Video will drive the share-shift in advertising.
The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
Advertising in the past has been predicated on a mass market and a captive audience.
The advent of the digital age and the immediacy and convenience of digital video and photography allows people to become an integral part of the feedback loop which actively shapes the content we are fed.
Evolution has been the key tenet of success over the past 13 years, and we have transformed from a single subscription e-commerce image business into a company with a diversified portfolio of content offerings, servicing the needs of businesses of all types and sizes globally.
Any form of media is an opportunity to be a mirror and reflection of what we are experiencing more in the details of our life. What makes it fun and unique in a lot of ways is how that journey is changing just by the mere fact of the current time.
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