I don't think there's any company that has the same tools as Martha Stewart Living does, and people know that. They really love the tools and, if you have the tools, you can pretty much do the craft.
Sentiment: POSITIVE
I can make just such ones if I had tools, and I could make tools if I had tools to make them with.
Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live.
The only thing Martha and I have in common is that we both used to model. Martha Stewart is extremely talented. Her designs are picture perfect. Our philosophy is life is messy, and rather than being afraid of those messes we design products that work the way we live.
I have a thing for tools.
I look up to Martha Stewart, and I love that she has product lines that are true extensions of her brand.
Of course, I love tools. I also love arranging them, to the point where I came up with a name for my organizing metric: first-order retrievability.
I prefer to find craftspeople I can be colleagues with and who take an area of responsibility and run with it.
I like crafts that come out of poverty or necessity. There used to be hobby shops where you'd get your supplies, and then you'd use your imagination.
There is a great satisfaction in building good tools for other people to use.
I have a producing partner named Stephen Hamel, and we've been trying to generate material.
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