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I've never been cool - and I don't care.

Whatever you think of Facebook, you cannot fault it for lack of ambition.

People can live without a Facebook account: my 13-year-old daughter has cancelled her account because it's not cool anymore.

I've never had a MySpace or a Facebook page. I avoid that entirely.

I never go on Facebook! I like, haven't confirmed anybody to be my friend on Facebook. I have lots of friends; I'm just really bad at Facebook.

I'm not quite as cool as I would like to be, really.

I think trying to be cool is the worst possible ambition - and I have never suffered from it.

I love Facebook. I could brush my teeth with Facebook.

You happily give Facebook terabytes of structured data about yourself, content with the implicit tradeoff that Facebook is going to give you a social service that makes your life better.

I'm not cool at all. I'm the least cool person I know.