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Facebook has woven itself into the fabric of our lives and the foundation of the Internet. I think everything will be redefined because people are using their real identities on the Internet.

One of the things that we're trying to do with Creative Labs and all our experiences is explore things that aren't all tied to Facebook identity. Some things will be, but not everything will have to be, because there are some sets of experiences that are just better with other identities.

I think social networking is absolutely here to stay. Now, whether or not the label will Facebook forever, depends in part, I think, on whether Facebook wants to try to be less proprietary, be more central to the operation of defining and stewarding identity online.

You can use your real identity, or you can use phone numbers for something like WhatsApp, and pseudonyms for something like Instagram. But in any of those you're not just sharing and consuming content, you are also building relationships with people and building an understanding of people.

We could not have launched Causes without Facebook Platform, providing real identity and real friends. Facebook Platform was created so that experiences that are inherently social in our off-line lives could be brought online as an authentic expression of who we are; Facebook did this best in revolutionizing photo sharing.

Facebook's the real deal. Nobody can buy Facebook now. Everybody has taken an angle at it. But Facebook may be the place that organizes everybody's personal information. It's got a very good chance of being that.

The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it.

Facebook has a rule that you're not supposed to be anonymous.

I'm not a Facebook girl. Even though there is a fake Facebook with my name, it's not me. I'm not on Twitter; it's not me.